Nike - GIANNIS

Summer 2021 saw the launch of Giannis Antetokounmpo’s latest signature shoe, the Zoom Freak 3.

I was brought on as a freelancer to help execute the campaign—educating on the shoe’s performance benefits, interviewing cast members, as well as telling stories that would further humanize Giannis himself, one of the most impactful and inspiring basketball players of this generation.

The work appeared mostly within the Nike App. I also wrote a campaign email and several landing pages.

Note: More content to come as new stories continue to roll out…

Story: “First of Many”
I always knew people looked up to Giannis, both in Milwaukee and beyond. But I had no idea how deep that appreciation ran. Here’s what I learned.

Story: “First to the Gym”

Giannis isn’t just one of the best—he’s also one of the NBA’s hardest working players. Question is, was he born with this unrelenting work ethic, or did he develop it?

Story: Performance benefits

…aka: What’s new with this shoe, how will it impact my game, and what does it have to do with Giannis?

…More coming soon…