I was brought on as a freelance copywriter to help execute Air Max Day 2022—a global celebration of one of the brand’s most iconic designs ever.
This year marked a particularly significant campaign, as younger generations are less familiar with the legacy of Air. I was brought on as a writer to help re-establish this emotional connection. I wrote copy for this year’s major styles and also assisted with overall messaging for the campaign, which appeared in storefronts, commercials, and more.
Nike Air Max Dawn
Lead style for the season. I wrote copy for Nike’s landing page, app, campaign email, and social media.
