In Spring 2021, Adidas revived its iconic “Impossible is Nothing” campaign. It was the company’s biggest campaign in the last six years, launched globally and appearing on social media, storefronts and, most delightfully, this bus stop I happened to walk by in New York City (see below).
I contracted with Sockeye Agency in Portland to help write copy. Each needed to be true to the athlete’s story and voice while hitting one of the campaign pillars (sustainability, inclusion, achievement). Here are some of my highlights.
