Nike - Editorial

I’ve had the pleasure of writing several editorial pieces for Nike. These are the cases where I both conducted the interview and wrote the story.

Yoga Puts George Kittle Over the Pylon

I interviewed George Kittle, star tight end of the San Francisco 49ers, on how yoga impacts his play. Turns out, he had quite the story. Full story below, published on Nike app and Nike Training Club app.

Rewriting the Mind with Yoga

This one below was for Nike’s latest yoga campaign, which launched in Summer 2020.

This story’s on Joshua Buatsi, light heavyweight boxing champ of UK. The objective was to uncover and convey an unexpected benefit from his practice. Full story below, published via Nike app and Nike Training Club app.

Interviewing the CrossFit Legend on Handling Nerves

Yes, even Mat Fraser, the greatest CrossFit athlete who’s ever lived, still gets nervous before competitions. Terribly nervous.

In this story, he shares his tips for meeting those big moments. As Mat says: “We all have fears—it’s how you approach your fear that defines your performance.”

3 Ways to Meet Your Biggest Goals

New Years was fast approaching, one of the most common times to set fitness goals. Yet it’s not setting goals that’s a challenge—it’s seeing them through.

To help our audience along their journey, we wanted to send personal advice from the 4x Fittest Man on Earth, Mat Fraser—one of the most dominant CrossFit athletes ever.

Why Training Shoes Matter

Nike Training offers best-in-class footwear, yet was facing a fundamental problem: How do we convey the importance of wearing training shoes in the gym?

To help educate our audience, I interviewed Derek Samuel, a physical therapist who’s worked with some of the best athletes on the planet. Full story below, published on Nike’s app and Nike Training Club app.