Once upon a time, I was a copywriter (like the advertising kind, not the legal patent type). I got to work on some pretty cool things. Here’s a whiff.
Yoga Puts George Kittle Over the Pylon
I interviewed George Kittle, star tight end of the San Francisco 49ers, on how yoga impacts his play. Turns out, he had quite the story. Full story below, published on Nike app and Nike Training Club app.
Giannis Antetokounmpo - Built for the Chase
Giannis was always known as the funny guy (and he is). But this campaign needed to show a darker, more menacing side—the ruthless competitor who stops at nothing to win.
The apex predator of NBA basketball.
Interviewing the CrossFit Legend on Handling Nerves
Yes, even Mat Fraser, the greatest CrossFit athlete who’s ever lived, still gets nervous before competitions. Terribly nervous.
In this story, he shares his tips for meeting those big moments. As Mat says: “We all have fears—it’s how you approach your fear that defines your performance.”
Miscellania (mostly Nike)
Nike was my first copywriting break and the good folks there have given me tons of work and opportunities over the years. They’re also really, really good at marketing, so the work was always fun. Here’s a hodgepodge of other “greatest hits.”
