Spring - "For Creators"

I contracted with Spring (formerly Teespring), a leading global presence in the content creator economy, as their lead copywriter from March - November 2021. I came on right as the company rebranded, so I helped hone and usher in the new brand voice.

Included below is:
+ Campaign: “For Creators” - signifying the official rebrand
+ Script: “8 Million Followers” - video script I wrote to help thank their eight million users
+ Social: Narrative pieces highlighting creators’ work and backstory

Campaign: “For Creators”
Intent: Signify the broad scope of creators that Spring serves

Video: Reaching 8m creators on Spring

Intent: Communicate all creators have done for their fans, while thanking them for using the platform

Social: Creator spotlights

Intent: Succinctly tell creators’ backstory and how they uniquely use the platform