For almost ten years, Giannis was “the goofy guy.” But under that smile lurks an obsessive work ethic that’s borderline maniacal. The Freak 6 would help tell that story.
This campaign, BUILT FOR THE CHASE, was inspired by Giannis’s favorite animal, the wolf. It’d have a grittier & darker tone than his previous campaigns. And it’d all hammer his approach to the game: Strategic. Consistent. Relentless.
AKA: Basketball’s apex predator.
I came onto Nike Basketball to write social & digital copy. Plus, some bonus lines for Kobe’s Protro Halo 9.
