Shakti PDX is a unique form of training that integrates the brain and body. Its founder, Mehul Parekh, needed help clarifying his services and presenting them authentically.
Working with a brand strategist, we developed the core messaging and consulted on the brand story. Our work spanned seven months and transformed a vaguely defined business idea into a robust and compelling brand.
My contributions are pasted below.
Our natural state is one of clarity and balance.
Balance is not something we achieve. We just return to it.
This is done through subtle adjustments in our movements patterns.
By focusing our attention on good habits, we create shifts in the brain.
These shifts allow the body to restore itself naturally.
The brain operates everything.
We can’t control the brain - we can only influence it.
One of the most direct ways is actually very simple, we do it every day: through basic movement.
Basic movement informs the brain, which informs the way we move.
By practicing high precision movements, we stimulate useful connections in the brain.
These connections form an honest relationship between our brain and body.
Movement becomes something we don’t need to “think” about.
Restored to our natural state, we move with elegance and flow.